I have attacked conspicuous consumerism several times in the recent past. Recently, I found a potential solution to a problem which threatens our future. Cradle to Cradle or C2C, is a concept based on life cycles found in nature (where there are no landfills). It focuses on using non-toxic and truely reusable materials (or truely biodegradable) to produce useful products while minimising pollution and maximising efficiency and renewable energy use. We would no longer work against nature. This film provides a very good explanation of the concept:
C2C will require some large changes, but it will address or problems of pollution, waste of natural resources, and waste storage. It is truely sustainable. One advantage will appeal to corporations and shareholders - it is possible to reduce overall costs.
For details of Cradle to Cradle certification, click here.
Many of my designs feature themes of consumerism and environmental concerns, but I'll leave you with this one today. I think it summarizes the thinking behind C2C - food for thought.
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